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Customer testimonials and reviews are proven to have a direct impact on your bottom line. In fact, companies that maintain a solid online reputation with established customer loyalty increase revenue at twice the rate of competitors.
We have enjoyed working with Preferred Agency Network in the development of their web application. We recently had the pleasure of working with Preferred Agency Network (Preferred) an Integra Insurance affiliate in Baton Rouge, Louisiana. Preferred Agency offers insurance agency services that include health insurance enrollment for plans linked to the Affordable Care Act
Even though it's an extremely cost-effective and popular form of inbound marketing, many people are left scratching their heads when it comes to retargeting ad campaigns. Let's review what ad retargeting actually is and how the average marketer or small business owner can pull it off. What is Retargeting? Retargeting, aka remarketing, is an effective
Unlike many parts of the United States, Baton Rouge Louisiana is proudly home to a growing economy that is driving more people to fill the area and call the "capital city" home. According to a study released by the Baton Rouge Area Chamber (BRAC) in September of this year, 1,400 new jobs are expected to
As you prepare for the new year, we propose that it’s time for you to rethink the way you approach your online marketing strategy. Now that nearly 80 percent of Americans read reviews before buying services or products, it’s a safe bet that what others are saying about you will impact the outcome for your
Some marketers will swear that Facebook ad campaigns are dead and no longer worth your time or investment. These rumors are wrong. Dead wrong. According to KISSmetrics, Facebook is expected to generate $4 billion in revenue this year from advertising alone. Obviously people are getting results if they're spending this much on ads. Besides, the
Some things in business require careful planning, execution, evaluation, and ongoing strategy in order to succeed. Blogging is one of those things. Adding a blogging strategy to your digital media marketing mix is a big deal; it must be done correctly, but doesn't need to be feared. Going into a content publishing strategy haphazardly or
Why social media marketing? It's a low-cost way to reach your target audience and expand brand awareness with the potential to greatly increase your ROI. Plus, 7 out of 10 consumers are more likely to use a local business if it has information available on a social media site (comScore Networks/TMP Directional Marketing). What social media chemistry is
The power of a viral video to explode all over social media sites is one of the most coveted marketing tactics that all businesses wish to achieve. With viral video marketing, overnight any business can go from a nameless entity to a household name when their video goes viral. The importance of video marketing is on
Is your company a B2B business? Then you should know that a LinkedIn ad has a greater Return on Investment (ROI) than other social media site ads. Why do we say that? LinkedIn ads generate a click-through-rate (CTR) of 0.025 percent on average, according to Kissmetrics. However, when you create precisely targeted ads that have