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Google App Indexing: SEO Considerations and Simple How-to

This image shows how a mobile app appears in search results. Courtesy of HiMumSaidDad. Google is now indexing content from mobile apps. This means that the "spiders" and "crawlers" Google sends out to index all internet content, will now be crawling applications. Pages from mobile apps will now come up in mobile search

Why You Should be Retargeting

Even though it's an extremely cost-effective and popular form of inbound marketing, many people are left scratching their heads when it comes to retargeting ad campaigns. Let's review what ad retargeting actually is and how the average marketer or small business owner can pull it off. What is Retargeting? Retargeting, aka remarketing, is an effective

10 Easy Ways to Improve Local Search Engine Rankings (SEO)

Are poor search engine rankings holding your business back? They don’t have to. Search engine optimization (SEO) is one of the most effective marketing strategies for winning new customers. but, many small businesses shy away from actively managing their website's search rankings because they don't understand SEO and they don't have money in the budget to hire

Google’s Mobile SEO “Mobilegeddon” – Don’t Get Left Behind

Remember “Carmageddon” in Los Angeles? Or what about “Snowmageddon” every time there’s a big snowstorm on the East Coast? American culture has a way of making an apocalyptic deal out of situations that are impactful, but not as dire as they seem. This is the case with the newest mobile-friendly changes Google is making to