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About Rachael Van Cleave

Rachael is a creative thinker with a friendly personality who wants to live in a world where businesses appreciate the use of cat videos, people learn from “the least of these,” and innovation is as simple as deciding that everyone needs a hug today. As a multimedia expert and passionate writer, she has been an avid manager of social media campaigns since the rise of Facebook and is also a talented public relations specialist with professional experience in TV News and internal brand communications. She is a positive communicator who will bring that “wonderful day” feeling to your customers and digital brand!

Custom Software 103: How App Development Mitigates Risks

In our final installment of a three-blog series on custom software development and the growing role of digital technology in small business growth, we will touch on how custom software applications can mitigate key business risks. If you missed the first two blogs in the series, "How App Development Increases Sales" and "How App Development Reduces Costs,"

Custom Software 102: How App Development Reduces Costs

Recognizing the growing role that technology plays in all of our businesses today, and the emerging digital trends of industry leaders, we are continuing our blog series on custom software development and its contribution to an organization’s digital strategy and, ultimately, the bottom line.   If you missed the first blog in the series, How App Development

Google’s Mobile SEO “Mobilegeddon” – Don’t Get Left Behind

Remember “Carmageddon” in Los Angeles? Or what about “Snowmageddon” every time there’s a big snowstorm on the East Coast? American culture has a way of making an apocalyptic deal out of situations that are impactful, but not as dire as they seem. This is the case with the newest mobile-friendly changes Google is making to

Measuring Social Media Marketing ROI: The Elephant in the Room

The people I work with have a lot of questions about social media – and I’ve heard them all! Online, social interactions between businesses and their customers are understandably new terrain for many companies. From my experience, most companies know they should be utilizing social media, but don’t know where to focus their efforts, or even